Fright Night

Right now I am in a play called Fright Night. The play is produced by a UGA group Thalian Blackfriars. To get the word out about the play, the Thalians use social media marketing to help sell tickets. They have been putting behind the scenes footage of the play on their Facebook page and tweeting about updates and puns about Dracula and Frankenstein.

The most interesting thing they have done is their #24hoursofear campaign. Every hour for 24 hours before the opening night, the Thalians have been posting a picture of a member of the cast with the caption sharing their worst fear. Not only did the pictures generate lots of hype and shares from friends, it resulted in a sold out opening show!