Once Upon a Time

Once Upon a Time is a popular TV show playing on ABC family. The show markets heavily on social media, particularly Facebook. They post multiple times a day leading up to the premiere of the season and then just as heavily while the show is going on. They way they keep up content is by asking fans opinions on events that took place on the show and new characters. Also, they post an excessive amount of spoilers leading up to an episode. Here is the season finale sneak promo:

Their marketing strategies have been criticized however. Some fans and critics claim they share too much and that there is no mystery when watching a show. On top of previews they also include sneak peeks like this:

Once Upon a Time argues that fans do not have to watch the clips if they do not want to. They make them available to the fans that can't get enough. They also say it is like watching the preview of a movie; you won't know the full story unless you watch the episode. What do you guys think? Too many spoilers or just the right amount?