Tuesday, September 30, 2014

Responsible Drinking

Budweiser is one of the leading sellers of beer in the United States. Although most beer commercials feature the ideals of fun and status, which they claim alcohol can give you, Budweiser took a different approach with the following commercial:

This ad delivers a touching story of a dog waiting for his owner after he goes out drinking with friends. Just when you this the owner most likely was never coming back, he walks in the door saying he decided not to drive home that night drunk.

The theme of the commercial is not to buy Budweiser beer but instead to make responsible choices and not drive intoxicated. In this new trend of social media marketing, companies show they care about the well-being of their clients, not just the sales.

Budweiser is reminding consumers that although they are a beer company, they encourage drinking responsibly. Naturally this video has gone viral and has achieved what the company wanted, brand awareness and hype, all while teaching a very valuable lesson.

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