Annabelle

So with the October month upon us, horror movies are all competing to raise the most hype for their releases. Annabelle is the prequel to arguably one of the best horror films in 2013, the Conjuring. It is clearly riding on the success of its predecessor with the tagline "Before the Conjuring there was..." However, the biggest reason for the intense hype around this movie is the social media marketing that went into it. Annabelle has its own website where you can listen to the soundtrack, watch clips, learn about the movie, and even create your own Annabelle doll with pictures of you and your friends. The Facebook campaign was very active showing off exclusive extras and behind-the-scenes footage.

There were also multiple teasers. Some just included images of the doll and creepy music and barely clips from the movie but it sparked interest. Many of their posters and online campaigns included #Annabelle at the bottom which caused a twitter frenzy as many started using the hashtag. Most of the social media campaigns subtly linked views to campaigns from their other social media sites. For example, Facebook frequently mentioned twitter and the Annabelle doll site. Annabelle went into theaters on October 3rd and was one of the most anticipated movies of 2014. The biggest reason for the intense hype around this movie is the social media marketing that went into it.